What began as a baby shower gift for a close friend of mine, who was having twins in 2020, grew into a full-fledged endeavour when I found out I was expecting baby ‘Coco’ a few years later.

As a physician with over a decade of experience caring for babies, I’ve encountered countless skincare products designed for them. Yet, none seemed to thoughtfully consider the unique needs of all babies, especially in a beautifully diverse country like Canada.

Before my daughter was born, I anticipated she would likely have sensitive and dry skin (hello, genetics!) and set out to create an essential collection of products that met my standards. I wanted to feel completely confident about what I was putting on her skin from day one—using high-quality ingredients I had extensively researched and trusted for years in my own skincare routine.

It was equally important that every formula be clinically tested and proven hypoallergenic and non-irritating, meeting the highest standards of quality and safety you can trust for your baby’s delicate skin.

From my little family to yours,

Dr. Erica Weste MD, CCFP, DABFM