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Gentle beginnings

Every baby deserves the gentlest start. Discover physician-formulated skincare made with love in Canada — and get 10% off your first order.

Petite Journal

Baby Shower Gift Guide: Thoughtful Gifts New Parents Will Use

Baby Shower Gift Guide: Thoughtful Gifts New Parents Will Use

Baby showers are such a special way to celebrate a growing family. They are full of excitement, love, anticipation, and, of course, gifts. But when it comes to choosing a baby shower gift, it can b...

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Summer Skin Health for Babies & Littles

Summer Skin Health for Babies & Littles

How to Protect Delicate Skin During the Warmer Months Summer brings so many beautiful moments with babies and little ones.With warmer days ahead, families are naturally spending more time outdoors,...

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What’s Causing Your Baby’s Skin Irritation (And Why It Keeps Coming Back)

What’s Causing Your Baby’s Skin Irritation (And Why It Keeps Coming Back)

One day your baby’s skin looks soft, calm, and comfortable. Next, the dryness is back. The redness returns. That rough little patch on their cheeks, chin, or body never seems to fully disappear. If...

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Do Babies Really Need Skincare?  A Simple Guide for New Parents

Do Babies Really Need Skincare? A Simple Guide for New Parents

When you’re getting ready for a baby, you quickly realize advice is everywhere, and suddenly everyone seems to have an opinion on what you should do, what you should buy, and what is best for your ...

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What Inclusive Baby Skincare Actually Looks Like

What Inclusive Baby Skincare Actually Looks Like

Baby skincare is often seen as simple, but many families experience the opposite. Through both her medical practice and personal experience, Dr. Erica recognized that many products don’t fully supp...

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Ingredient Spotlight: Murumuru Seed Butter

Ingredient Spotlight: Murumuru Seed Butter

Murumuru seed butter is a naturally nutrient-rich ingredient sourced from the Amazon, valued for its ability to hydrate, protect, and support the skin barrier. Packed with vitamins A, C, and E, alo...

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Traveling With Your Baby This Winter: Simple Skincare Tips for a Calm, Comfortable Journey

Traveling With Your Baby This Winter: Simple Skincare Tips for a Calm, Comfortable Journey

Holiday travel can be tough on delicate skin, but a simple, protective routine makes all the difference. With gentle hydration and a few thoughtful essentials, your baby stays comfortable on the go...

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Parent holding baby’s hands and feet with My Petite Coco baby balm in background

Keeping Baby’s Skin Hydrated All Winter Long

As the temperature drops, your baby’s delicate skin needs a little extra care. A gentle, nourishing routine helps protect their moisture barrier and keeps dryness at bay, allowing winter to become ...

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Mom smiling at baby looking over her shoulder

5 Simple Ways To Bond With Your Newborn

  As parents, we know how beautifully full those early days with a newborn can be — a mix of feedings, diaper changes, and tiny moments that stay with you forever. This thoughtfully written articl...

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cupuaçu butter ingredient for baby skincare

Ingredient Spotlight: Cupuaçu

Coveted in skincare for its luxurious texture and deep hydration, cupuaçu is one of nature’s most exceptional moisturizers — and a rare find in baby care. We chose it for its ability to comfort and...

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